3 Benefits of SEO for Plastic Surgeons
Search engine optimization is one of the most critical forms of digital marketing. It is what allows plastic surgeons to be seen in the search engines, such as Google and Bing. All of the search engines use complex algorithms to determine what websites they will show in search engine result pages when specific keywords are used. If you’re a plastic surgeon and someone is searching for you, it’s important that you’re focusing on search engine optimization for plastic surgery practices. The benefits are numerous.
One of the most obvious benefits of SEO is that you will gain visibility. Depending on where you’re practicing, you may have a lot of competition. You need to be visible so that potential patients know about your practice. Many people rely on search engines to help them find doctors, restaurants, and more. If they cannot find you, they’ll go to one of the other plastic surgeons in town.
Visibility is necessary to gain new business. Otherwise, you will have to rely on other ways to obtain patients, which can be more difficult (and more expensive).
There are some great youtube videos to help you with some of the basics.
Patients want to trust the doctors that they work with. As a plastic surgeon, your goal is to instill a level of trust in all of the people who will become patients. One of the ways to do this is by establishing trust with search engine optimization.
If you show up organically in a search engine result, people will be more likely to trust you. That’s because they trust the algorithms. They know that you have to have positive sentiment about you online and that you offer the specialty that they are looking for. You cannot establish that level of trust using other marketing methods.
Embrace Affordable Marketing
SEO is considered one of the most affordable forms of marketing. In order to be search engine optimized, you need a lot of content online. This should be “optimized” content that is based on keyword research. Your website content, blogs, and social media content should all be optimized with these keywords. Further, you want to employ backlinks, utilize local directories, and more. When you have all of these things in place, it’s then important to maintain it all.
Other forms of marketing can become extremely expensive. If you have ever run a social media campaign or used PPC (pay-per-click) marketing, you know that some campaigns can cost thousands of dollars without yielding the return on investment that you would like to see. SEO is different. It allows you to get the visibility in search engines, which is where most people begin their search for plastic surgeons or anything else.
If you’re a plastic surgeon, you rely on getting new patients to grow your practice. Patients find who they are going to work with by going to the search engines. If you’re not on the first or second page of results, you’re invisible. Search engine optimization offers you the benefits needed to be a more successful plastic surgeon.